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Coats!
Max Mara, 60 Years of Italian Fashion
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Coats!
F i v e y e a r s a f t e r C o a t s ! M a x M a r a . 5 5 Y e a r s o f I t a l i a n F a s h i o n , t h e u p d a t e d s t o r y o f t h e I t a l i a n c o m p a n y , o n e o f t h e m o s t i m p o r t a n t f a s h i o n h o u s e s i n t h e w o r l d , w i t h m a t e r i a l f r o m t h e c o m p a n y s p r e c i o u s a r c h i v e . T h a n k s t o a n a l l - r o u n d s e n s e o f f a s h i o n , M a x M a r a h a s b e e n a b l e t o s u s t a i n i t s p r i n c i p l e s a n d p r i o r i t i e s o v e r t i m e : s u p e r i o r q u a l i t y , f a s h i o n c o n t e n t , s u p e r b t a i l o r i n g e v e n i n m a s s p r o d u c t i o n , d e s i g n a n d r e s e a r c h a n d l a s t b u t n o t l e a s t , l e a d e r s h i p i n d i s t r i b u t i o n a n d c o m m u n i c a t i o n . T h i s i s a r e a l v o y a g e i n t o t h e h i s t o r y o f f a s h i o n ; a n d t h e c o a t , t h e m a i s o n s s y m b o l , w h i c h m a d e i t f a m o u s a l l o v e r t h e w o r l d , i s t h e k e y t o u n d e r s t a n d i n g i t a l l .
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