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IGCSE Study Guide for Business Studies
Karen Borrington, Peter Stimpson
ISBN 9780719579011
Hodder Education
Published: 27/05/2005
Extent: 120 pages
£8.99
This Study Guide has been written especially for students preparing from the University of Cambridge International Examination IGCSE Business Studies syllabus. It provides all the explanation and advice students need to study efficiently for the exam.
- The subject is divided into topics.
- Each topic starts with a list of Key Objectives, which specifies the skills and knowledge that students need to acquire during the course.
- Where appropriate, there is also a list of Key Definitions.
- The Key Ideas sections outline the content and can be used by students to check that they know and understand the essential concepts for IGCSE Business Studies.
- Common misconceptions and errors and highlighted .
- Sample questions and answers and examiner's comments show students how to improve their answers and increase their grades.
- Further questions (with answers at the back of the book) allow students to test their knowledge.
Written by experienced teachers and examiners, the series is endorsed by the University of Cambridge International Examinations.
- Written specifically for the IGCSE Business Studies syllabus
- Endorsed by the Universty of Cambridge International Examinations
- Highlights common misconceptions and errors
- Includes examiner's hints on how to improve grades
Table of Contents:
Introduction
1 The purpose of business activity
2 Types of business activity
3 Forms of business organisation
4 Government and economic influences on business
5 Other external influences on business
6 Business costs and revenue
7 Business accounting
8 Cash flow planning
9 Financing business activity
10 Organisational structure
11 Managing a business
12 Communication in business
13 Motivation at work
14 Recruitment, training and human resources
15 Employee and employer associations
16 The market and marketing
17 Market research
18 Presentation of information
19 The marketing mix: product and packaging
20 The marketing mix: price
21 The marketing mix: promotion
22 The marketing mix: place
23 Factors affecting production
24 Factors affecting location
25 Business in the international community
Answers
Index
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