IGCSE Business Studies (3rd Edn)
by Peter Stimpson, Karen Borrington


ISBN: 9780340926499
Publisher: Hodder Education

£17.99

IGCSE Business Studies third edition is a student-friendly Business Studies textbook covering all the components of the latest IGCSE syllabus.

All aspects of the syllabus content are covered in a straightforward way, assuming no prior familiarity with the subject.
Examples are carefully selected, relevant business situations are used to illustrate concepts and theories.
Key terms are simply defined.
Diagrammatic revision summaries help students to organise learning and exam preparation.
Units are short and manageable and information is easy to find.
An interactive approach, through frequent thinking points, activities and discussion themes, helps to reinforce understanding.
There is practical guidance for organising independent study.
Study skills and examination technique are supported by thorough commonsense advice from the examiners.
Revision questions at the end of every chapter provide systematic examination preparation.

Book feature:

- Up-to-date text and data
- New case studies drawn from international businesses
- Increased use of bullet points and tables to make the text easier to use
- Fully endorsed by the University of Cambridge International Examinations
- Provides complete coverage of the IGCSE Business Studies syllabus
- Contains up-to-date text and data
- Includes new case studies drawn from international businesses

Table of content
Introduction
1 The purpose of business activity
2 Types of business activity
3 Forms of business organisation
4 Government and economic influences on business
5 Other external influences on business
6 Business costs and revenue
7 Business accounting
8 Cash flow planning
9 Financing business activity
10 Organisational structure
11 Managing a business
12 Communication in business
13 Motivation at work
14 Recruitment, training and human resources
15 Employee and employer associations
16 The market and marketing
17 Market research
18 Presentation of information
19 The marketing mix: product and packaging
20 The marketing mix: price
21 The marketing mix: promotion
22 The marketing mix: place
23 Factors affecting production
24 Factors affecting location
25 Business in the international community
Answers
Index

Endorsed by University of Cambridge International Examinations Board