A Regional Network
Our approach to the diversified booktrade in South East Asia is to work with all the key players whether chain, retail, wholesale, non traditional outlets and match our publisher’s strengths and potential in front and backlist. Our distribution service – outright purchase or consignment - covers over 1000 outlets in SE Asia including 400 in Singapore and 200 customers in Malaysia. We arrange direct indent – straight to established retail – where appropriate, another element to our versatile and flexible approach to market.

Academic promotion
The academic market in the region presents many opportunities for sales of both text and reference material. APD funds its own extensive mailing programme to academics and librarians. We submit inspection copies for text adoptions and attend major academic and professional conferences, seminars and exhibitions throughout our market area. If there is information we don’t have we can research for you at nominal cost.

Aid Projects
APD also has an exceptional record in selling books through various aid projects funded by the World Bank and other agencies. Recent successes in this important sector include projects for Indonesia, Malaysia, Philippines and Vietnam.

Ordering
APD stockholding is not reliant on customer orders or exclusive stockholding. Weekly airfreight shipments from the US and UK to our two regional warehouses in Singapore & Kuala Lumpur ensures maximum efficiency and minimum delay in fulfilling orders. We will work closely with your distribution centre to service customer requirements efficiently. This includes quotations, pricing, availability and tendering in addition to order processing.

Credit control support
APD has an excellent credit rating and an enviable 15-year record on credit collection on behalf of our client publishers. We can protect our clients from bad financial risk and work closely with your credit teams to ensure prompt payment. The scale of our own distribution – in excess of S$12 million annual – ensures we have unrivalled access to all the key accounts in SE Asia and this assists us in collecting for Publishers on time.

Human Resources
Exclusively focussed on SE Asia, APD has 25 staff in Singapore and 11 in Kuala Lumpur. All senior staff have been with us for between 5 to 12 years, are highly motivated and have built their own teams.

Your Publishing Partner
We act as your consultants – advising on publishing strategy, pricing, covers and formats – so you can really learn how to best address the market to maximise sales and profits. We can work as a co-publisher on titles of exceptional local interest, sharing the risk and maximising sales. We have an excellent record in joint product development to exploit specific market opportunities.

The Winning Team
Ian Pringle, MD, held senior positions at Pearson Group and McGraw Hill before setting up APD in 1989. Our Malaysian MD, Lilian Koe, has been with us for 14 years. Ian says “We have built APD on the foundation of strong links with publishers combined with an aggressive pan-regional sales and distribution operation made up of seasoned professionals. The key to our success is having a stable team of outstanding sales and marketing people.”

Interested?
We are keen to discuss flexible options with forward looking committed Publishers like yourselves. Even if you are currently represented – consider other possibilities - check us out!