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W h y p h o t o - b l o g g i n g m a t t e r s a n d h o w t o d o i t w e l l P h o t o g r a p h e r s o f t h e p a s t r o s e t o f a m e t h r o u g h w o r d - o f - m o u t h , a s e d i t o r s s w a p p e d n a m e s a n d c o m p a r e d n o t e s . S u c c e s s w a s e l u s i v e , a n d p u b l i c a t i o n w e n t o n l y t o t h e f a v o u r e d f e w . T h o s e d a y s a r e , h a p p i l y , g o n e a n d n o w a n y o n e c a n g e t t h e i r w o r k n o t i c e d , s h a r i n g t h e i r s k i l l a n d p a s s i o n w i t h a n u n s u s p e c t i n g w o r l d . A p h o t o b l o g i s t h e k e y : a d e c e p t i v e l y s i m p l e , p o w e r f u l t o o l t h a t i f w e l l m a n a g e d w i l l t a k e y o u f r o m u n k n o w n t o p h o t o s t a r . T h i s b o o k i s f o r p h o t o g r a p h e r s e n t h u s i a s t a n d p r o a l i k e w h o w a n t t o m a k e t h a t j o u r n e y , a n d i t t e a c h e s a l l t h e k e y s k i l l s n e c e s s a r y t o s e t u p , m a i n t a i n a n d b u i l d t h e a u d i e n c e o f a s u c c e s s f u l p h o t o b l o g . F r o m t h e t e c h n i c a l i t i e s t o t h e p r i n c i p l e s o f w r i t i n g a p p e a l i n g p o s t s , l e t t o p b l o g g e r J o l i e O D e l l b e y o u r e x p e r t g u i d e .
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