Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing

9781780529127

Emerald Publishing

    Stephen L. Vargo

    08-Jun-2012

    Hardback

S$142.75

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Toward a Better Understanding of the Role of Value in Markets and Marketing

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