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Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet

Strategies for Electronic Commerce and the Internet

9780262621731

    Lucas, Henry C, Jr.

    28-Feb-2003

    Paperback

S$28.57

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This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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