The Fundamentals of Marketing

The Fundamentals of Marketing

The Fundamentals of Marketing

9782940373727

Thames and Hudson Ltd

    Edward Russell

    12-Oct-2009

    Paperback with flaps

    Fundamentals

S$55.67

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This book introduces the fundamentals of marketing communications to non-business students. It teaches students how marketing organisations successfully move from product concept through to successful brand and the tools used to make brands as strong as they can be. The Fundamentals of Marketing shows how these tools are used to develop successful marketing communications including selling theories, consumer behaviour, market research, strategic thinking and the management of the creative process.

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