- Remove this product from my favorites
- Add this product to my favorites
We are in the process of updating our website.
If you have any feedback or suggestion, please contact us.
If you have any feedback or suggestion, please contact us.
product
(empty)
Basics Advertising 02: Art Direction
B a s i c s A d v e r t i s i n g : A r t D i r e c t i o n i s a c o m p r e h e n s i v e g u i d e t o t h e r o l e o f t h e a r t d i r e c t o r . I t e x a m i n e s t h e k e y t e c h n i q u e s , a p p r o a c h e s a n d s e c r e t s i n v o l v e d i n t h e d e v e l o p m e n t o f c r e a t i v e a d v e r t i s i n g c o n c e p t s . T h e b o o k e m p h a s i s e s t h e i m p o r t a n c e o f s e e i n g t h i n g s d i f f e r e n t l y , a n d p r o v i d i n g t h e a u d i e n c e w i t h s o m e t h i n g t o d i s c o v e r . I t p r o v i d e s t i p s o n h o w t o u s e s u r p r i s e , s i m p l i c i t y , p r o v o c a t i o n a n d v i s u a l d r a m a t o c o m m u n i c a t e t h e a d v e r t i s i n g m e s s a g e . I t e x a m i n e s t h e p r o c e s s o f v i s u a l i s i n g a n d e x p l o r i n g d i f f e r e n t i d e a s , a n d d i s c u s s e s t h e u s e o f m o v i n g i m a g e , p h o t o g r a p h y , i l l u s t r a t i o n a n d t y p o g r a p h y t o r e a l i s e t h e s e i d e a s . I t a l s o e x p l o r e s t h e u s e o f d i f f e r e n t a d v e r t i s i n g m e d i a , f r o m t r a d i t i o n a l f o r m a t s t o n e w a n d a l t e r n a t i v e c h a n n e l s o f c o m m u n i c a t i o n .
Publishers
Browse
By Categories
- New Releases
-
Academic
- Asia Interest (Academic)
- Biography & Autobiography
- Computing and Information Technology
- Earth Sciences
- Economics, Finance & Business Management
- Education
- History
- Language & Linguistics
- Law
- Library Science
- Literacy
- Literary studies
- Local interest
- Management
- Mathematics & Sciences
- Healthcare & Medicine
- Philosophy
- Psychology
- Politics
- Reference
- Religions
- Social science
- Technology & Engineering
- Others
-
Academic (By Publishers)
- Bodleian Library Publishing
- Chambers Harrap
- Cornell University - SEAP Publications
- Goodfellow Publishers
- Hodder Education (Further Education)
- Hong Kong University Press
- Hong Kong Open University Press
- ICE Publishing (Institution of Civil Engineers UK)
- Jessica Kingsley Publishers
- MBRAS - Malaysian Branch of Royal Asiatic Society
- New York University Press
- NIAS Press
- NUS Press
- Paths International
- Princeton University Press
- Royal Society of Chemistry
- Reaktion Books
- The University of Chicago Press
- Yale University Press
- Architecture
- Art & Design
- Arts
- Asia Interest
- Blank Books & Journals
- Biography
- Business & Economics
- Children
- Dictionaries & Languages
- Craft
- Education
- Family & Relationships
- Fiction
- Food & Drink, Cookbook & Recipes
- Finance
- Gifts
- General
- Graphic Novels
- Health & Wellness
- Hobbies
- Home & Garden
- Lifestyle
- Inspirational
- Literature & Fiction
- Local Interest
- Maps
- Non Fiction
- Music
- Pets
- Philosophy & Psychology
- Schools
- Religion
- Schools (By Publishers)
- Self-Development
- Sports
- Travel
- Others
- Manga
Follow us