An elegant and original photo book illustrating once again the excellence of products made in Italy. After Italian Touch, produced with Tod s in 2009 and distributed with great success all over the world, the autumn of 2012 will see the publication of a new volume: a gallery of images of Italian men of different ages and origins with a shared passion for elegance and the highest quality. Some thirty men, including a writer, jeweller, a painter, an entrepreneur and philanthropist, a journalist and an aristocrat, are photographed in their chosen settings: the home, the office, the garden or the city. Their lifestyles, born out of a natural flair for combining elegance and quality, are encapsulated in images and short phrases. Beauty becomes a matter of seeking and choosing, the expression of ideas and traditions, creativity and respect, a language capable of conveying the culture that represents the true excellence of products made in Italy.