Design without Fashion

Design without Fashion

Design without Fashion

Works by Theodore Waddell, Architect

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9788857203287

    Theodore Waddell

    01-Nov-2010

    Hardback

S$77.00

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This lavishly illustrated volume documents the entire works of one of the America s foremost industrial designers.  A design philosophy contains the risk of falling into an aesthetic pattern. I am suspicious of fashion. Fashion is by nature trendy. When used to package a product, the product s life becomes the fashion s life. Industrial design differs from an artist s or artisan s output, in that all the pieces are identical, without individual personality. The challenge shifts from creating a single piece of great art, to designing an object whose personality seems totally natural when seen thousands of times . (Theodore Waddell)

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