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Creative Thinking
Unlocking the minds of visual communicators
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Creative Thinking
C r e a t i v e T h i n k i n g e x p l o r e s t h e t o o l s t h a t v i s u a l c o m m u n i c a t o r s c a n u s e t o f a c i l i t a t e i m a g i n a t i v e t h i n k i n g . T h i s t i t l e e x p o s e s r e a d e r s t o n e w w a y s o f a p p r o a c h i n g t h e d e s i g n p r o c e s s t o h e l p t h e m t o d e v e l o p t h e i r p o w e r s o f c r e a t i v e p r o b l e m s o l v i n g . T h e b o o k s c o r e c o n t e n t v i s u a l l y a n d t e x t u a l l y e x p l a i n s r u l e s , t h e o r y , b e s t p r a c t i c e , t e c h n i q u e s a n d d e l i g h t f u l v i s u a l c u r i o s i t i e s t h a t a r e d e s i g n e d t o e n g a g e , p r o v o k e a n d i n s p i r e . P r o f e s s i o n a l i n s i g h t s a r e p r o v i d e d b y i n t e r n a t i o n a l c o n t r i b u t o r s f r o m a b r o a d s p e c t r u m o f t h e a p p l i e d v i s u a l a r t s , i n c l u d i n g a d v e r t i s i n g a n d c r e a t i v e a g e n c i e s , a r t i s t s , a n i m a t o r s , d e s i g n e r s , i l l u s t r a t o r s a n d t y p o g r a p h e r s .
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