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Basics Graphic Design 03: Idea Generation

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Basics Graphic Design 03: Idea Generation

ISBN: 9782940411818

Author:Neil Leonard

Author:Gavin Ambrose

Pub Date:03-Dec-2012

Format:Paperback with flaps

Series:Basics Graphic Design

S$50.40

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Description

Good design begins with good ideas, generated in response to a given design brief. Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.

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