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The Fundamentals of Creative Photography
T h e F u n d a m e n t a l s o f C r e a t i v e P h o t o g r a p h y o f f e r s a c o m p r e h e n s i v e i n t r o d u c t i o n t o t h e w o r l d o f a p p l i e d c r e a t i v e p h o t o g r a p h y . I t e x p l o r e s t h e b a s i c p r i n c i p l e s t h a t u n d e r p i n p h o t o g r a p h y , a n d g u i d e s t h e r e a d e r t h o u g h t h e p r a c t i c a l c o n s i d e r a t i o n s i n v o l v e d i n e x e c u t i n g t h e p e r f e c t s h o t . T h e b o o k i s c o n c e r n e d w i t h p h o t o g r a p h y i n a p r o f e s s i o n a l c o n t e x t i m a g e s t h a t a r e t o b e u s e d i n t h e f u l f i l m e n t o f a b r i e f , r a t h e r t h a n t h o s e c r e a t e d s o l e l y f o r s e l f - e x p r e s s i o n . C r e a t i v i t y i s i m p o r t a n t , b u t m u s t b e f o c u s e d o n m e e t i n g t h e c l i e n t s n e e d s . T h i s t i t l e g i v e s a u n i q u e i n s i g h t i n t o p r o f e s s i o n a l w o r k i n g p r a c t i c e s i n t h e c r e a t i v e i m a g i n g i n d u s t r i e s . I t i s a n i d e a l i n t r o d u c t o r y t e x t f o r a n y o n e l o o k i n g t o e n t e r t h e i n d u s t r y , o r f o r t h o s e s t u d y i n g p r o f e s s i o n a l p r a c t i c e m o d u l e s w i t h i n a l e n s - b a s e d v i s u a l a r t s c o u r s e .
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