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Design Management
Managing Design Strategy, Process and Implementation
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Design Management
T h i s b o o k l e a d s t h e r e a d e r t h r o u g h t h e s t r a t e g y , p r o c e s s a n d i m p l e m e n t a t i o n o f d e s i g n m a n a g e m e n t v i a a n e x p l o r a t i o n o f t h e r e q u i r e d s k i l l s , t h e o r y a n d p r a c t i c e o f e a c h . C a s e s t u d i e s a n d i n t e r v i e w s f r o m l e a d i n g p r o f e s s i o n a l s a n d c o r p o r a t i o n s h a v e b e e n c a r e f u l l y s e l e c t e d t o d e m o n s t r a t e t h e k n o w l e d g e i n a c t i o n .
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