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Colour Forecasting for Fashion
C o l o u r i s a p o w e r f u l s e l l i n g t o o l . I t i s t h e f i r s t t h i n g t o c a t c h t h e c o n s u m e r ' s e y e i n t h e s h o p w i n d o w . G e t t h e c o l o u r c h o i c e w r o n g a n d a n e n t i r e r a n g e c a n s t a y o n t h e r a c k s . S o , h o w d o c o l o u r s a r r i v e o n t h e c a t w a l k o r t h e s a l e s f l o o r a n d w h y d o d i f f e r e n t c o m p a n i e s c h o o s e s i m i l a r c o l o u r s e a c h s e a s o n ? I n t h i s b o o k , K a t e S c u l l y a n d D e b r a J o h n s t o n C o b b l o o k a t h o w t h e i n d u s t r y h a s d e v e l o p e d a n d h o w i t w o r k s . T h e y l o o k a t t h e s k i l l s a c o l o u r f o r e c a s t e r e m p l o y s t o d r a w a c o l o u r p a l e t t e t o g e t h e r , a s w e l l a s c o l o u r t h e o r y a n d o t h e r f a c t o r s . W i t h i n f o r m a t i v e t i m e l i n e s a n d i l l u s t r a t e d e x a m p l e s , t h i s b o o k b r e a k s d o w n t h e f o r e c a s t i n g p r o c e s s a n d e x p l a i n s t h e c o m b i n a t i o n o f r e s e a r c h a n d i n t u i t i v e s k i l l s t h a t a s u c c e s s f u l d e s i g n e r o r f o r e c a s t e r n e e d s .
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