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P r o d u c t D e s i g n o f f e r s a b r o a d a n d c o m p r e h e n s i v e i n t r o d u c t i o n t o t h e f i e l d o f p r o d u c t d e s i g n a n d t h e k e y r o l e o f p r o d u c t d e s i g n e r s . F o l l o w i n g t h r o u g h a l l t h e s t a g e s a n d a c t i v i t i e s i n v o l v e d i n t h e c r e a t i o n o f a n e w p r o d u c t f r o m c o n c e p t d e s i g n t o m a n u f a c t u r e , p r o t o t y p i n g t o m a r k e t i n g t h i s b o o k a l s o e x p l o r e s t h e d i v e r s e n a t u r e o f p r o d u c t d e s i g n , i n c l u d i n g n e w a n d e m e r g i n g f o r m s o f p r a c t i c e . A r i c h o v e r v i e w o f i n f l u e n t i a l d e s i g n m o v e m e n t s a n d i n d i v i d u a l s , t o g e t h e r w i t h e x a m p l e s f r o m p r o m i n e n t p r o d u c t d e s i g n e r s , e n c o u r a g e s t h e r e a d e r t o c h a l l e n g e c o n v e n t i o n s a n d t o t h i n k a b o u t p r o d u c t d e s i g n i n n e w a n d e x c i t i n g w a y s .
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