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Studio Culture
The secret life of the graphic design studio
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Studio Culture
I t s a r a r e g r a p h i c d e s i g n e r w h o h a s n t c o n t e m p l a t e d s e t t i n g u p h i s o r h e r o w n s t u d i o . I t s p a r t o f a d e s i g n e r s D N A t o w a n t t o o w n a n d r u n a s t u d i o . M a n y d o , w h i l e o t h e r s s p e n d a l i f e t i m e w o n d e r i n g i f t h e y s h o u l d . B u t w h e r e d o e s t h e a m b i t i o u s d e s i g n e r g o f o r a d v i c e a n d g u i d a n c e ? W h o b e t t e r t h a n t h e f o u n d e r s o f s o m e o f t h e b e s t d e s i g n s t u d i o s i n t h e w o r l d ? T o n y B r o o k a n d A d r i a n S h a u g h n e s s y c o n d u c t p e n e t r a t i n g i n t e r v i e w s w i t h 3 0 v i s i o n a r y g r a p h i c d e s i g n e r s w h o h a v e f o r m e d a n d r u n l a n d m a r k i n t e r n a t i o n a l d e s i g n s t u d i o s . I n a s e r i e s o f c a n d i d a n d r e v e a l i n g i n t e r v i e w s , m a n y o f t h e l e a d i n g f i g u r e s i n c o n t e m p o r a r y g r a p h i c d e s i g n r e v e a l t h e s e c r e t s b e h i n d c r e a t i n g a v i b r a n t s t u d i o c u l t u r e .
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