Marketing Heritage

Marketing Heritage

Marketing Heritage

Archaeology and the Consumption of the Past

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9780759103429

Rowman & Littlefield Group

    Rowan, Yorke

    Baram, Uzi

    27-Aug-2004

    Paperback

S$45.39

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This book will rightly make you question the social forces at play in marketing heritage, the politics of of representation apparent in particular pasts, and the way sin which commodification affects your own views about what you see and reach about heritage sites.

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