Unlocking the Business Environment
John Brinkman, Ilva Navarro Bateman, Donna Harper, Caroline Hodgson


The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own.

• Affordable and student-friendly
• Covers a core topic, at the heart of year one of a Business Studies degree
• Encourages personal development
• Full of topical and 'household name' case studies
• Covers not only internal and external business environment, but also the interface between the two
• Each chapter ends with reflective questions to keep students engaged in the subject beyond the pages of the book
  
  Table of Contents:
  Introduction
  The rise of management
  Strategy, mission and stakeholders
  Structure, size and growth
  Communication across the functions
  Leadership and motivation
  Organisational culture and change
  The external micro-environment
  The macro-environment: political influences
  The macro-environment: economic influences
  The macro-environment: socio-cultural influences
  The macro-environment: technological influences
  The macro-environment: legal influences
  The macro-environment: environmental influences
  The macro-environment: demographic influences